Feminism, diversity, empowerment: L’Oréal Paris is back with a live show
ETX Studio (Photo: © Courtesy of L'Oréal Paris)
24 September 2021
L’Oréal Paris will hold the fourth edition of its "Le Défilé" show, October 3, during Paris Fashion Week. The event will be staged on the French capital’s Parvis des Droits de l’Homme (taking its name from "human rights," the square’s French wording translates literally as "the rights of man," it will thus be renamed for the occasion as "Parvis des Droits de L’Homme et de la Femme," giving women an equal footing), a location rich with symbolism, chosen to underscore the company’s commitments around the world. Open to one and all, the world’s biggest fashion show will also be screening on social networks.
The fashion show will be structured around themes of diversity, inclusiveness, empowerment, confidence, self-assertion and self-expression — values championed by the brand through its campaigns, spokespeople and many of its initiatives, such as the ’Stand Up Against Street Harassment’ training program.
"This year’s ’Le Défilé’ will be a remarkable platform for women’s empowerment, conveying a strong message of self-worth and disrupting the conventions of typical runway shows by inviting the public to join the Stand Up Against Street Harassment program. Celebrating our feminine and feminist vision, the show will be a rallying cry for all women — and also men — who share these convictions," said Delphine Viguier-Hovasse, L’Oréal Paris global brand president, in a statement.
Once again, the show will be open to all and will feature several L’Oréal Paris ambassadors in outfits designed by top names in fashion. Katherine Langford, Helen Mirren, Camila Cabello, Gemma Chan, Yseult, Nidhi Sunil, Aja Naomi King, Camille Razat, Jaha Dukureh, Liya Kebede, Cindy Bruna, Soo Joo Park and Luma Grothe are among the spokespeople who will feature in the event, showcasing the creations of Balmain, Elie Saab, Mugler, Issey Miyake, Koché and Ester Manas.
The L’Oréal Paris fashion show will also be broadcast in more than 30 countries worldwide via the brand’s social media pages.